Sulfates are strong cleaning agents found in shampoos to remove grease and dirt. Although they are very effective, their frequent use can strip the hair of natural oils, causing dryness and loss of color. Opting for sulfate-free hair products helps maintain hair balance as well as good scalp health, preserve hair vitality and prolong the life of color.

Sulfates are also criticized for being very polluting for the environment, animals, aquatic environments or even plants. They are classified as ecotoxic to marine life.

You will recognize them by the names Sodium Lauryl Sulfate and Sodium Laureth Sulfate and they are present in most conventional shampoos and shower gels.

Parabens are chemical preservatives commonly used in cosmetic products to prolong their life. Although effective, their presence has been associated with possible health risks, such as endocrine interference. Opting for paraben-free products not only promotes a safer alternative, but also contributes to the choice of cosmetic options that minimize potential risks and align with wellness concerns.

You will recognize them by the names Methylparaben, Ethylparaben Propylparaben, Butylparaben. Currently, their use is relatively restricted and is being evaluated at the European level to determine if they are endocrine disruptors.

Phthalates are chemical compounds used in hair products to improve flexibility and durability. However, their link to potential health risks, such as hormonal disruptions, has led to a preference to avoid them in hair products. Opting for phthalate-free hair products not only promotes hair health, but also responds to the growing demand for safer personal care options.

You will recognize them by Diethyl Phthalate and Dibutyl Phthalate among others.

Animal-derived ingredients in cosmetic products, such as lanolin, collagen and carmine, can raise ethical and sustainability concerns. Avoiding these ingredients not only supports the preference for conscious and cruelty-free options, but also aligns with the growing demand for environmentally friendly cosmetic products. Opting for products free of animal-derived ingredients promotes conscious and ethical beauty.

All our products are vegan as they do not contain any ingredients of animal origin.

The term cruelty-free is associated with products and ingredients that have not been tested on animals.

Polyquaterniums are quaternary polymers used in cosmetic and hair products for their conditioning properties.

Although effective in improving texture, some reports suggest possible skin irritations and buildup.

The most used is Polyquaternium-10, a surfactant used as an antistatic and film-forming agent in bath products, shampoos and hair care mainly. This hair conditioner tends to replace silicones, or to complete their action.

Polyquaterniums are not biodegradable, and present serious problems for the environment, such as accumulation in wastewater. These quaternary polymers can accumulate in the aquatic environment, affecting water quality. This can lead to bioaccumulation in aquatic organisms, negatively affecting ecosystems. The presence of polyquaterniums in water can have adverse effects on aquatic life, from smaller organisms to larger species, affecting biological cycles and biodiversity.

It is important for manufacturers and consumers to consider these environmental aspects when choosing and formulating cosmetic products, opting for options that minimize their negative impact on the environment.

EDTA ingredients, such as disodium or tetrasodium, are commonly used in cosmetic and hair products as chelating agents to improve stability and texture.

Its persistence in the environment and the formation of toxic byproducts have raised environmental concerns. Preferring EDTA-free products not only supports hair health, but also contributes to more sustainable and environmentally friendly cosmetic choices.

You will recognize them by Disodium EDTA and Tetrasodium EDTA.

BHA (butylated hydroxyanisole) ingredients are antioxidants commonly used in cosmetic and hair products to prevent oxidation and extend shelf life.

However, they have been associated with concerns about possible health and environmental side effects. Preferring BHA-free products not only seeks to maintain hair health, but also aligns with the growing demand for safer cosmetic options that respect overall well-being.

BHT (butylhydroxytoluene) ingredients are antioxidants used in cosmetic and hair products to prevent oxidation and extend shelf life.

Although generally considered safe at low levels, they have raised concerns about possible adverse health and environmental effects. Opting for BHT-free products supports the choice of safer cosmetic options aligned with wellness and sustainability preferences.

Artificial colorants are synthetic additives used in cosmetic and hair products to provide vibrant colors.

These compounds are believed to cause skin irritations and are associated with potential health risks. They are made with synthetic chemicals and may contain heavy metal salts that can deposit toxicity on the skin. These toxins increase the risk of skin sensitivity, irritation and allergies, and are known to clog pores.

Opting for natural options promotes safer beauty and aligns with the growing demand for conscious cosmetic products free of harsh chemicals

Aluminum is a byproduct of aluminum manufacturing, used as a coloring additive. It is also often used in cosmetics and hair products due to its astringent and absorbent properties.

However, its presence has been associated with concerns about possible adverse effects, including hormonal disorders.

Preferring aluminum-free products not only supports hair health, but also fits the trend of safer cosmetic choices and caring for overall well-being.

Petrolatum, paraffin and mineral oil are petroleum derivatives commonly used in cosmetic and hair products to provide hydration and shine.

Mineral oils are liquids derived from petroleum, which is why they are also known as petrolatum or liquid petrolatum.

Vaseline is a semi-solid mixture derived from processed petroleum. Mineral oil, paraffin, liquid paraffin and other ingredients are byproducts of petroleum distillation.

Avoiding these ingredients is advisable, as they tend to create a barrier on the skin and hair, clogging pores and making it difficult to absorb essential nutrients