Black Friday approaches and we want to take a moment to share why we are choosing not to participate in this consumer-driven event. Instead, we invite you to join us in embracing a more mindful approach to your purchasing decisions.

At the heart of our brand philosophy is the concept of slow beauty. We believe in savoring the process, cherishing the journey, and embracing the idea that beauty is not a race. In a society that often encourages quick fixes and instant gratification, we advocate for the mindful and intentional care of oneself. Black Friday, with its emphasis on massive discounts and hurried purchases, runs counter to the values we hold dear.

Black Friday's temporary and aggressive discounts drive a sense of urgency to purchase as much as possible, fueling impulsive buying and undermining the true necessity of the items.

Brands engage in a race to offer the lowest prices, often disregarding the true value of products. These steep discounts are made possible through poor labor conditions and fail to represent the actual resources and efforts invested in making the products.

The event contributes significantly to excessive waste through plastic packaging, cardboard boxes, and high rates of returns, leading to environmental degradation.

Returns during Black Friday result in substantial CO2 emissions, worsening environmental impacts. Participation entails responsibility for the resulting environmental consequences.

Aggressive discounts severely diminish profit margins for smaller brands, creating challenges for their economic stability compared to larger corporations.

Ethical brands advocating for conscious consumerism struggle to gain visibility amid the noise of excessive discounts, limiting their ability to promote responsible and sustainable practices.

We encourage you to reflect on the meaning behind your purchases. Consumerism, especially during Black Friday, often leads to impulse buying and accumulating possessions that may not align with your true values.

By consciously choosing to abstain from the Black Friday, we want to redirect your focus towards intentional and meaningful purchases that resonate with your individual values and contribute positively to your well-being.

This Black Friday, we invite you to embrace the beauty of conscious consumerism, slow beauty, and sustainability. Let's choose quality over quantity, intention over impulse, and mindfulness over mindless consumption.

Together, let's redefine beauty in a way that aligns with our values and positively impacts our lives and the world around us. Join us on this journey towards a more mindful and intentional approach to beauty – one that goes beyond Black Friday deals and resonates with the essence of slow, sustainable, and purposeful living.